In order to officially launch the Tecnigen brand, which resulted from the merger between Farmoz and Pentafarma, we held the event “Generic Drugs: a new era”, attended by more than 400 pharmacists. In addition to the brand launch, this event also provided an opportunity to discuss the trends and challenges of the market for generics in Portugal and Europe with the relevant guest speakers. This event was held in partnership with the Expresso newspaper and was part of the series of “New Frontiers in Health” conferences.